How Any Business Can Benefit From SEO

SEO Enhances User Experience (UX)

Improving a website can provide a better user experience and there are different ways to do this. Some of these are delivering relevant information, photos/videos that support text, web pages that are easy to navigate and a mobile-friendly website.

The abovementioned ways bring about a better user experience. As a result, there will be more clicks, increased leads, improved brand recall as well as higher conversion rates. These factors, which are favored by search engine sites, will improve ranking in search results.

SEO is the Number One Source of Leads

Inbound marketing strategies are the most efficient and successful lead sources for both B2B (Business to Business) and B2C (Business to Customer) marketers as well as non-profit organizations. These strategies include SEO, content marketing, social media and referrals, among others.

If businesses do not get leads from their SEO strategies, they should assess their activities. There may be other marketers that are benefitting from their piece of the pie.

SEO Delivers Higher Close Rates

According to statistics, SEO leads deliver an average of 15% close rates whereas outbound leads bring just under 2% close rates. More often than not, outbound/cold leads, wherein businesses reach out to customers, bring about lower conversion rates.

On the other hand, SEO leads, wherein customers search for products/services, give a higher conversion. Such individuals have a purpose or particular requirement when they are searching on the web.

SEO Brings About Higher Conversion Rates

When a website ranks high on search engine sites, it is expected to have higher conversion rates. Its target audience will be more aware of its presence for as long as it maintains on the top position of search results.

When customers get acquainted with a brand and learn more about its products/service, there is a higher chance for them to make a purchase.

SEO Builds Credibility of a Brand

When a brand ranks on top, second or third in search results, customers will think that the business is among the leading players in the industry. This also shows that it is a popular brand and a lot of users have searched for it.

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6 Benefits of SEO That You Might Not Be Aware of

SEO Helps in Establishing Brand Awareness

The term brand awareness is the level of brand recognition a target market has. It shows how familiar customers are with the products/services of a brand. One of the most important steps in marketing a product/service is by building brand awareness.

SEO makes sure that products/services can be easily found by search engines by means of organic and regular search. When a website maintains its top ranking, it will be more visible to online users.

There is a greater possibility for viewers to click on the link, which directs them to the website. That being said, SEO can benefit a business by establishing its brand awareness a step further.

SEO Makes Sure that a Website is Mobile-Friendly

SEO enhances user experience since Google Search added another parameter to rank higher and this refers to making websites mobile-friendly.

In April 2015, Google Search made a statement on the way mobile-friendliness played an important role on the ranking of websites on Google Search. This change will enhance user experience and give smooth website navigation.

Businesses that like their website to register well on a range of mobile devices can ask the help of Google.

SEO Is Considered a Long-Term Marketing Strategy

The time that it takes for a website to reach top ranking is the same as it takes to pull it down the list. SEO is considered a long-term marketing strategy, wherein it takes a minimum duration of six months for a website to stay on top of the ranking.

Provided that Google algorithm is not changed or competition has not come up with more powerful SEO strategies, it will not be easy for a website to go down the search rankings.

SEO Helps in Gaining Market Share

When a website stays on top of the search engine list, it can be easily found by online users. These users can be considered as leads. The moment they find the information they need from the website, there is a possibility for these leads to convert into customers.

Chances are, customers will make a purchase, subscribe to a newsletter or sign up to become a member. Either way, conversion rate increases. As a result, the business gains market share.

SEO Enables Synergy of All Online Marketing Activities

Every online marketing strategy used plays a part in making SEO efforts successful. These marketing strategies that include blogging, content marketing, direct email, e-commerce, social media marketing and web management help improve rankings on many search engine sites.

Integrating all these online marketing activities and aligning them towards a common goal will enable businesses to succeed in their marketing strategies, which include SEO.

SEO Increases Followers on Social Media

Once a website lands on the front page of search engine sites, it will be discovered by more online users. Brand awareness can be very useful even in different social media channels. More often than not, when online users visit a website, they click on social media icons and in time, become followers.

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Why Is GEO Targeting So Important In Modern SEO?

When it comes to ranking, you want to rank for the highly relevant keywords that are used in your niche. The problem is that when you do that your competition surely includes some major brands that have huge SEO budgets.

SEO is highly competitive and the truth is that you will not be able to compete with the big brands. However, you can take advantage of how important Local SEO is for Google right now. This is exactly where geo targeting steps in to give you a huge helping hand.

Targeting Location-Specific Keywords

The point here is that you want to get around the really tough keyword competition. You can to this in search engines by taking the approach of targeting the location-specific keywords.

What does this actually mean?

To put it as simple as possible, instead of targeting a keyword like “buy shoes”, you target a more specific, longer, location-specific keyword like “buy shoes in New York City”. Instead of “car repairs New York”, you go deeper, like “car repairs Brooklyn”.

The main idea here is to narrow it down as much as possible. You can even go as targeted as narrowing down some of the keywords you use to street level. However, you should try to cover as much of your area of service as possible.

Why Target Such Specific Keywords?

Using geo targeting SEO offers some benefits that simply cannot be ignored for SEO specialists and business owners. Some of those that have to be mentioned are:

Lower Competition – While it is practically impossible for smaller businesses to rank for the highly competitive search terms like “protein supplements” or “bakery”, it is much easier to rank for the location-specific keywords since the competition is naturally much smaller.
Lower Price – You have to spend money on your SEO campaigns so when you go for the very competitive terms, the campaign quickly becomes really pricey. With geo targeting, you pay a lot less.
Less Time – In order to rank on the first page of Google for competitive keywords, you can even have to wait a year, or more. With geo targeting campaigns, the time needed is a lot less.
How To Use Geo Targeting In SEO
First thing first. Geo targeting in SEO is both simple and complicated. There are some strategies that you can use and that are pretty obvious. This includes:

Creating Suitable Landing Pages
Geo targeting keywords can be used for both paid advertisements and organic searches. However, in order to take full advantage of this opportunity, you need location-specific landing pages.
Try to build one for every single location where you offer services. Then, when you use local SEO ranking strategies, you can point your links towards the appropriate resource.

Using Targeted Top Level Domains
This is a tactic that you can definitely use if you plan to launch a website to service local markets. However, it is also something that you can consider if arranging proper redirects is not a problem for you.
TLDs (top level domains) are those domains with extensions that are location-specific, like.co.UK, or.com.au. This has much more weight than what many expect when referring to the country-specific Google search engines used by the user.

When referring to the less obvious SEO strategies you can use for a geo-targeting campaign, we could mention a couple of examples:

Registering In Local-Based Business Directories
For local SEO in general, the business directories that target a specific region are much more valuable than the larger ones that have a global coverage. This is especially the case when you can focus on the location-specific landing pages that we mentioned below.
Bartering With Local Businesses
The link that you get from a business that services the same area as yours is very valuable with location-specific campaigns. This is especially the case in the event that they already have a good local coverage on search engines. Aim for different barters that you can set up and always opt for something that is beneficial for both parties.
Conclusions

Nowadays, you have to use geo targeting SEO. It is as simple as that. When you hire an SEO agency to do work on your site, you have to avoid all those that do not talk about the importance of local SEO and that do not mention geo targeting to help you rank exactly where you service customers.

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10 Reasons Why Believing in a Christian God Is Good for You

NO WORRIES It’s good to know we can hand all our cares and anxieties to God. 1 Peter 5 6-7 says, “Humble yourselves, therefore, under God’s mighty hand, that he may lift you up in due time. Cast all your anxiety on him because he cares for you.” It’s a great relief to know that God is always there to take care of business, so we don’t have to worry.
SEE BENEATH THE SKIN If we believe in God we don’t need to be concerned about how we look. There is no need to worry about our outward appearance because as 1 Samuel 16.7 tells us: “… the Lord sees not as man sees: man looks on the outward appearance, but the Lord looks on the heart.” If we see others as God sees them, in other words by what’s in their heart, we become better, happier people.
NO NEED TO GOSSIP Social media offers plenty of opportunity for slander and criticism. James gives good advice on this (4:11-12): “Brothers and sisters, do not slander one another. Anyone who speaks against a brother or sister or judges them speaks against the law and judges it. When you judge the law, you are not keeping it, but sitting in judgment on it. There is only one Lawgiver and Judge, the one who is able to save and destroy. But you-who are you to judge your neighbour?” In other words we are in no position to criticize.
HAVE FAITH When we believe in God, we have faith, and faith brings salvation; see Ephesians 2:8-9: “For it is by grace you have been saved, through faith-and this is not from yourselves, it is the gift of God- not by works, so that no one can boast.” What does this really mean? It means trusting in God is a gift so we don’t have to work for it. And faith is its own reward, releasing us from all futile desires and endeavours and sorting out what really matters, the elimination of wicked thoughts.
STAY HEALTHY WITHOUT HAVING TO DIET When we believe in God we don’t have to worry about what we eat. Exodus 23.25 says, “Worship the Lord your God, and his blessing will be on your food and water.”
BE STRONG WHEN YOUR HEART IS BROKEN Read Psalm 147.3 which says, “He heals the brokenhearted and binds up their wounds.” Trying to get over the loss of a loved one through bereavement or separation is one of the hardest trials we have to endure. The journey is a lot easier when God is with us.
YOU CAN STAY IN GOOD PHYSICAL SHAPE ALWAYS Exodus 15.26 “For I am the God who heals you.” As Christians we expect good health through prayer and meditation. The only way to see if it works is to try it.
YOU NEVER HAVE TO ASK “WHY AM I HERE?” Pointless existential questions disappear when we believe in God. His purpose for our life becomes manifest and fruitful. Psalm 57:2 says, “I cry out to God Most High, to God who fulfills his purpose for me.” The deal is this: if we make all our choices with God in mind, He will fulfil his purpose through us. No more vexing over meaningless days as every day and everything we do has meaning in God’s eyes.
YOU DON’T HAVE TO WORRY ABOUT DYING Ecclesiastes 12.7 says about death “Then shall the dust return to the earth as it was: and the spirit shall return unto God who gave it.” This is such a comforting thought, to know that we are eternal spirits, that our appointed time on earth is temporary and our future will be spent in everlasting glory.
YOU DON’T HAVE TO WASTE TIME WONDERING WHERE THE UNIVERSE CAME FROM “In the beginning God created the heavens and the earth.” (Genesis 1:1) This is all we need to know about the origins of our environment. And of course, God made us too.What is there not to like?

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Is My Pain From Tight Muscles Or Could It Be From Something Else

During the past 35 years of my chiropractic practice, I have been asked many times “Is my neck and back pain from tight muscles or could it be something else?” This article will discuss muscular pain, and other sources of discomfort and how relief of neck and back pain can be achieved.

Recently a patient in her early 30s came to my office with a complaint of chronic lower back pain. Her job required her to perform rigorous physical activities of installing flooring and carpeting. She told me that her discomfort was interfering with her ability to perform her work duties. She was afraid that she would have to discontinue that line of work and take another vocation because of her condition.

When I asked her what she had done previously to help with the problem, she told me she had seen orthopedic specialists who gave her steroid medication and muscle relaxers. She had also seen physical therapists who gave her stretching exercises. She noted these measures gave her some temporary relief but didn’t completely resolve her pain.

When I examined her, we found that she definitely had muscle spasms of her low back. However, her examination revealed a more significant deeper problem. Her muscles were tight and in spasm because they were trying to protect deeper spinal joint misalignments.

I told her that the body will always work to protect an injured area. In her case, her muscles were chronically tight and in spasm because they were doing what they are supposed to do to keep her condition from worsening.

Let’s take a moment to explain the difference between muscular pain and pain from other sources. If we over-use our muscles, they can be sore and go into some degree of spasm; it might be mild, or it could be severe. Typically, this muscle discomfort eases over the course of several days as the body heals itself. This is a completely normal type of healing.

However, if the source of the condition is from a deeper problem, such as a misalignment of spinal joints, superficial muscular pain will be continuous and become chronic. If this is the case treatment of the muscles will only result in temporary, minimal pain relief at best. To correct the problem, we must address the deeper source of pain. Pain relief can only occur if we solve what’s causing the problem.

In my patient’s case, treatment consisted of utilizing gentle, chiropractic spinal adjustments to correct the misalignment of the spinal bones of her back. After her first treatment she immediately felt the muscular spasm relax and loosen. She said: “Wow, I feel looser already!” It took some more treatments of safe, chiropractic adjustments to fully correct the deeper alignment problem so that she could perform her job free of pain.

Chiropractors are specialist healthcare providers, when it comes to relieving spinal neck pain and pain of the lower spine. Chiropractors are trained to diagnose and treat physical, mechanical alignment problems of spine pain. Most patients who go to chiropractors find that having chiropractic treatment is a safe, pleasant experience because it relieves tightness and spasm of the muscles by correcting the deeper spinal misalignment.

Remember, sore muscles should normally heal after a few days of rest. If, however, chronic muscular tightness, stiffness or spasm persists, it is most likely due to a deeper spinal misalignment problem. In this case, it is prudent to seek gentle, safe chiropractic care for muscle pain relief.

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SEO Services in Digital Marketing

SEO is complex small business SEO doesn’t make it any smaller than big business SEO. You can do the bare minimum but if you don’t do all the tactics, you’re wasting your efforts. SEO requires ongoing work and is not sufficient to do it only once. There are one-time optimizations with no maintenance but SEO is an ongoing work in progress. It comprises:

1. Publishing new content regularly

2. Renewing existing pages frequently

3. Adding new links to new pages and going back to old pages

4. Adding new links to new pages and going back to old pages

5. Promoting content via channels such as social media and email

Often many times small business owners have plenty on their plate with their day-to-day activities. With the assistance of an SEO services company your site can create traffic and leads for you while you can focus on your customers. A professional SEO service provider has the best tools and the knowledge to leverage your business.

You may be at a point where you are thinking of hiring an SEO services company for your business. However, you are wondering what they do. In this segment, we will take a closer look, have a clear picture and become aware of the terms used in conversations with an SEO service provider.

On-page SEO

The efforts that an SEO services company does focuses on ‘crawlability’ and usability of your website pages. They will optimize your sections of the website that the public sees and that are read by the search engines. This comprises:

1. Content: They will make your content relevant to the keywords you are ranking for.

2. Structure: They will arrange your linking hierarchy and make search engines easily crawl.

3. Meta Data: They guarantee your page has title tags, image tags, headers, meta descriptions that have targeted keywords.

4. Experience: They will identify how engaging your page is and provide feedback for improvement from a user experience perspective.

Off-page SEO

This involved your website’s backend essentials. They will help you with:

1. Site Performance: This encompasses website responsiveness, load speed, and image size functionable on all devices.

2. Domain Authority: They will make sure you are on the good side with Google terms.

3. Backlinks: They will help you construct links to your site from other reliable websites.

Advantages of Using a Website SEO Service

Website SEO services are mandatory to enhance the ranking and visibility of the website to your targeted customers and can benefit your business. Let’s see a few benefits:

Increased Traffic

SEO Services use specialized and tested SEO optimization techniques to increase website traffic, which directly affects business profit. An SEO expert performs the audits and makes essential changes to the website that are crucial for your online business success. This means you can pay close attention to other aspects of your business, such as your product/service offer and customers.

Return on investment

When you spend on SEO services to rank your website you bring more visitors, the conversion rate will increase automatically, and you can make money most effectively.

Guaranteed Success

The expert teams have years of experience with on-page and off-page optimization of the website content. The service providers know how to achieve outstanding results quickly, and they use analytical data to ensure that efforts are going in the right way to increase your sales.

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5 Of the Hottest Digital Marketing Jobs

In case you’re hoping to change into or fabricate a vocation in the circle of digital marketing, you’re doubtlessly glancing at the perfect spot. This is on the grounds that there are a huge load of various professions in this field, every one of which is very changed as far as required ranges of abilities just as inclination and regular capacities.

Regardless of whether you veer towards business and the board, tech or the innovative finish of the range, there will consistently be advanced positions accessible. Here’s a breakdown of a portion of the regions that are required to be popular and have a strong compensation direction in the coming years.

1. Content Managers and Strategists

Content administration is actually a focal part for any organization or digital marketing group as it addresses practically all degrees of marketing – and it incorporates considerably more than simply composing and online media movement.

Content administrators need to comprehend not just how to make SEO-accommodating substance starting from the earliest stage, yet how to coordinate, store, and oversee it too. They need to see how it takes care of various subsets of the marketing plan. They additionally need to have a grip on the most proficient method to create and share the colossal assortment of content that is out there.

2. Virtual Reality Developers and Editors

This is a significant innovative work however it’s so new and intriguing and there’s a lot of space for the individuals who are in the domain of imaginative – tech. In the event that you are somebody with a foundation that consolidates innovation and imagination, on the off chance that you are into illustrations or even embellishments, virtual reality may be an incredible field for you.

Individuals come into virtual reality from the video expressions or in the event that they are knowledgeable in different innovative programming suites. You may wind up with a chief sort job or begin as a partner, analyzer or editorial manager.

3. Search Engine optimization/SEM Specialists

Search engine optimization and SEM are significant for strong digital marketing campaigns and to this end, any individual who can show a strong specialized information and join it with digital marketing aptitude, particularly in the administrative finish of the range, will be the most elevated worker in this field.

Search engine optimization and SEM are hard to represent considerable authority in, to some extent since search engine algorithms are continually fluctuating. Organizations should keep awake to-date to have a reliably high ROI and the greater the business is, the more unpredictable this can be. Moreover, online business locales and those that rely exceptionally upon web traffic for benefits will be especially subject to a solid SEO/SEM system.

4. UX Designer

Client Experience (UX) designers are answerable for the end-to-end development of websites and digital marketing applications. They may or may not have a profound specialized foundation or they might be better knowledgeable on the design end of the range.

UX designers are centered around understanding the site from an entire marketing experience, and to that end they need to understand crowds just as they have inside and out information on the services or products a given customer offers.

5. Email Marketing Specialist

Email marketing is an illustration of a particular zone of content optimization and marketing. Individuals accountable for email marketing are normally incredibly knowledgeable in marketing just as editing and copywriting.

Email keeps on being perhaps the most grounded method of substance out there. To do this well you should have the option to compose powerfully. You’ll likewise be responsible for campaigns, dispatches, and PR exercises dependent on broad information bases of user information and different records.

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Google Analytics Mistakes To Not Do

Mistake #1: Using Outdated Tracking Code

When you create a new site design and don’t update your tracking code (especially if you’ve switched from Google Analytics to Google Tag Manager), you risk it being outdated. Always make sure you’re using the most up-to-date version of your tracking code as a precaution against these types of errors. The traffic will usually display inflated figures, but unless you look deeper, you won’t know where the duplicated traffic is coming from. Even then, it’s difficult to pinpoint. To find it, we’ll need to use a Google Chrome plugin. Make sure you’re not using any duplicate tracking codes by using the Google Tag Assistant Chrome extension. When you have several instances of the same tracking code enabled, this will appear as a red tag inside the extension.

Mistake #2: Ignoring Signs of Scraping

One potential cause of inflated data in your GA account is scraping. If your site was scraped but the Google Analytics tracking code was not removed, you might be getting traffic from a duplicate site in your GA. Investigate and inspect these domains for scraped content if you find a lot of traffic in Google Analytics data from one of these sites. This should immediately stand out to you. If you see a lot of your own content on the new site, double-check to make sure your tracking code wasn’t transferred over as well.

Mistake #3: Not Switching http:// to https:// in Your GA Admin Panel

If you’re migrating your website, make sure your admin panel is migrated from http:// to https:// as well. If you want to ensure that your traffic data is accurately tracked, you must get this right. You risk forgetting to include any of your reporting data in your Google Analytics monitoring if you don’t.

Mistake #4: Ignoring Spam/Bot Traffic

Spam and bot traffic are also issues you should be aware of. You may be affecting the accuracy of your Google Analytics monitoring if you neglect the possible effects of spam and bot traffic. When it comes to spam and bot traffic, this can result in traffic performance over-inflation and, as a result, inaccuracies in your data reporting. This occurs because spam and bot traffic are not regarded as reliable sources of traffic. If you believe your search traffic is growing but you base your decision on spam and bot traffic, you might be in for a world of disappointment. This is why it’s crucial to make sure that any SEO strategy decisions are focused on actual users and traffic, not spam or bots.

Mistake #5: Not Assessing Sampled Traffic vs. Unsampled Traffic

This could be an error in your data monitoring decision-making if your Google Analytics account relies on sampled traffic.

What is sampled traffic?

Unsampled and sampled modes are available in Google Analytics. Unsampled data processing means that Google Analytics is tracking all possible Google traffic and is not using sampled data processing.

Default reports are not subject to sampling. The following general sampling thresholds apply to ad hoc queries of your data:

Analytics Standard: 500k sessions at the property level for the date range you are using

Analytics 360: 100M sessions at the view level for the date range you are using

When you create a default report in Google Analytics, however, this data is not subject to the sampling listed above.

When you’re reporting, make sure you’re not relying on sampled data. And, if you’re relying on this information, you’re aware of the implications of the sampled data.

Mistake #6: Ignoring the Hostname in URLs

Google Analytics does not include the hostname in the URL by default. When dealing with several subdomains, this can be difficult because you never know where the traffic is coming from. Always make sure that you know 100% where the traffic is coming from. At least you will know 100% at all times what’s going on with the hostname in your URLs. Your local SEO company can help you do this and more seamlessly for you.

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Develop Your Road Map to Success

One of the mechanisms the mind uses to sort through the enormous amounts of data that flow in daily, and keep it manageable is called “preparatory set.” It helps your brain to focus on items deemed important. You can “program” that mechanism by writing down the things you want to accomplish and making them clear. Once programmed, it directs your attention to certain events and occurrences. To illustrate: when you decide you want a certain car you see them everywhere, you notice each one on the freeway, you see every ad or commercial. Preparatory set works that way. Once you program it with your goals (visualizing in addition to writing is most effective) you will automatically be more aware of certain events, opportunities and people who can be helpful. You’ll also be more clear about what you want, and this will sneak into your conversation and your general attitude, where others can pick up on it. It’s not really magic, unless you believe as I do, that the mind is a miracle in itself.

For example, to make it easy to include easy exercise in your life, write down your goal (I will walk an extra half hour a day) and picture yourself walking and enjoying it: perhaps you picture parking a few blocks away (where it’s cheaper) and walk the rest of the way, or get off the bus or subway one stop early, or walk to that nearby restaurant for lunch, or take the stairs instead of the elevator when you can, or take a sandwich to a nearby park, or take the dog for a bit longer walk than usual before and after work. If you picture yourself walking and enjoying it, you’ll soon find that you’re noticing new and different ways you can walk more without stressing about it.

As soon as you have a goal, you can actually make a “road map” for yourself.

Creating a visual representation of what you want to achieve can do several things: First, the process of creating it will force you to be more specific and clear about what you want. Second, taking the time and energy to create it is a powerful signal to yourself that you are serious about accomplishing it. It sets an intention. Third, if you keep it where you can see it, it will be a powerful reminder of your intentions for your own life.

Your visual road map consists of two parts: 1) a picture of your destination, and 2) your map of how to get there.

Road Map Exercise 1: Picturing Your Destination

This is a visual representation of your ideal life, and you will use it for the next several years to remind and motivate yourself, so treat it as the important project it is. When you look at your finished picture, you should be able to see each of your goals clearly represented.

Preparation

1. Collect the materials necessary to make a collage you can write on: a large piece of paper and colored markers, pens, paints, pastels or other art materials; several magazines full of pictures and advertisements that you can cut out, paste or a glue stick, and several photos of you and others in your life. If you enjoy drawing, you may want to dispense with the magazine pictures and draw your own. If you’re a computer whiz, computer art may be the way you do this. You can also add solid objects, pieces of cloth or jewelry, tokens and keepsakes that are meaningful to you. Keep in mind that colorful, graphic pictures are powerful subconscious stimulants, and the point of this exercise is to help to focus your subconscious on your goals and dreams.

2. Divide your paper into sections representing your personal life, your business or career, your family life, your friends and your free time.

3. Title each section, and think about what, if you designed your own life, you would want to create in that section.

4. Begin with the personal life section, and think about what activities represent the private, personal part of your life-including the images that symbolize you. Begin with a picture of you as you are, or as you would like to be (in a graduation gown, wedding clothing, thinner, successful, you can paste a small picture of your head or face on a magazine picture if you wish). Are there hobbies or talents that are important to you? What kinds of images make you feel good about yourself? What symbols would you use to represent yourself? What do you want to use to represent your physical health? Your happiness? Your determination? Choose one or two images to represent the various ways you identify yourself: Hobbies, spirituality, relaxing, exercising, working, parenting, having fun.

5. Now, look for pictures of concrete items or goals that would complete the personal section of your road map, such as the following: Your home, car, clothing, travel, pets, personal growth goals and any other significant factors representing your personal life.

6. Arrange these pictures in the personal section of your collage in a way that suits you, or draw representations of the items that are important to you. Be sure your chosen picture of yourself is front and center of this personal section. Arrange and rearrange and adjust your collection of pictures until the final result pleases you.

7. Now complete the other sections of your results picture in a similar fashion. Each section will probably include some elements repeated from the personal section because you will personally be involved in each category. Use an image of your idealized self prominently in each section; either create a different version of your idealized self for each section, or use black-and-white or color photocopies of your original in each section.

When you have arranged your picture, stand back and take a look to see if it reflects your ideal life. If not, play with it some more. If it is, paste things down or save, and place the collage where you can look at it often. This picture only needs to represent your future as you presently think it should be; you can alter your picture, add to it or make a new one as your goals grow and change.

Road Map Exercise 2: Making Your Road Map

Once you put the necessary time and energy into picturing your destination, you’ll find that by focusing on specifics and details you have clarified your picture. Most people who have done this process in workshops and classes report that they feel very motivated, much clearer and energized by their vision. Take that energy and use it now to create your road map; a plan of action to get you to your destination.

1. Use a separate piece of paper or artboard, and entitle the left side of the roadmap “Where I am Now.” Place sufficient symbols, words or numbers to indicate where you are now in all the areas outlined on your destination picture.

2. Entitle the right side of the paper or artboard “My Destination” and arrange similar symbols, words or numbers to indicate where you will be when you reach your goals.

3. Divide the space in between into columns, and in those columns, develop the steps you’ll need to accomplish to get from where you are now to your destination. For example: In the work area, the steps might be 1) graduate from school, 2) do a job search 3) develop career skills, experience and expertise, and 4) move up in your career. (Each of these steps can be broken down into smaller steps, as you approach that segment of the Roadmap and need to accomplish specific goals).

Use Your Roadmap Daily

After completing your destination picture and road map, use them daily to remain focused on your goals and maintain your motivation. Keep them where you can review them frequently, and change and update them as needed. You’ll find that having a clear picture of your goals and aspirations in front of you will make it much easier to reach them.

All your decisions from now on can be made in relationship to your road map. If you consider each of your subsequent decisions according to whether it will get you closer to your goal or not, your choices will become clearer and more direct.

Using your destination picture and road map to set your priorities and to keep you focused will help you keep all the important areas of your life balanced and will help shape your future. Knowing where you want to go and how to get there will minimize your tendencies to worry, and reduce your indecisiveness and confusion.

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Circles of Closeness: Friendship and Intimacy

There are different levels of closeness in friendships. Some people become friends because circumstances bring them together. Perhaps you worked with someone and ate lunch together fairly often, but when one of you left the job, the friendship didn’t survive. Or you were quite friendly with a neighbor who moved away, and your contact ended.

You probably know what’s like to get together with a close friend who you haven’t seen for a long time. It’s as though you were never apart. Your connection is based on many shared experiences, values, and feelings, and it remains strong. Circumstantial friendships don’t provide the same type of bond, but that doesn’t mean they’re not valuable.

It’s likely that when you enter a new environment, you will meet people you enjoy, but don’t feel a deep connection to. These friendships are like pleasant conveniences, where both parties benefit by the contact, but neither has the interest to pursue the friendship further. The relationship may feel vaguely uncomfortable or wrong, as if there is something “false” about it.

You may enjoy having lunch with colleagues at work, chatting with them about work problems and gossip, and you may even meet some of them before class to exercise. But when you change jobs, most of those friendships are replaced by connections with colleagues in the new office.

There is no need to feel guilty if one or more of your friendships feels circumstantial. It is very helpful for both of you to have one another at this moment; you can enjoy whatever you share and move on when it’s over. Most likely your friend has similar benign feelings of friendship toward you, and the parting is not more than mildly sad for either of you. Don’t deprive yourself of this pleasant contact because it doesn’t meet some expectation, and don’t try to force it to be more than it is. There’s no reason to back away from a temporary, congenial connection.

Circles of Friends

Every friendship is different, and you deserve to have a full spectrum of friends in your life. You can picture your friendships as a series of concentric circles, one inside the other. At the outermost circle are the people you like but haven’t gotten to know well: folks you’ve met at work, church, or other groups; friends of friends and other pleasant acquaintances. Some of these people will never be closer to you than they are now. Some of them, however, become closer to you and move into the next circle. These are people you see fairly often and like quite a bit. They may be circumstantial friends who are meaningful to you at the time, but who don’t stay around. Or they may be members of a group you spend time with, but not special friends of yours. If you’re particularly fond of a casual friend, it’s worth your while to make an effort to get closer. Let an acquaintance know you’d like to have more personal contact by inviting him or her to coffee after a meeting or to a party at your house.

Perhaps your relationship will move into the third circle: developing friends. You’ll both take the opportunity to know each other better and learn whether you have much in common. With some effort, and some luck, the friendship may eventually move into the fourth circle: close friends. It usually takes some time for a relationship to develop this far, but when it does, you both will share a long-term connection.

Nothing enriches life like friendships. You probably remember the old adage, “Make new friends, but keep the old. One is silver, and the other gold.” As your life develops, you learn how true this is. With plenty of friends around, you can make sure that you get your full measure of delight, support, and companionship.

Different Strokes

We all have different categories of people in our lives. There are family members, friends, co-workers, colleagues, and acquaintances. And within each of these categories, there are levels of closeness. In your family, for example, you may feel closer and more comfortable with one sister or cousin than you are with another. Or, in your circle of friends, some may be much more reliable and warm than others. Even in business, some colleagues may be true friends, while others are more distant. The differences in these relationships determine how much distance or closeness will work in them. Knowing how to differentiate between levels of friendhips will make a big difference.

Circles of Closeness

To create a mental picture of how the various kinds of intimacy exist in your life, you can imagine your relationships as organized into a series of concentric circles, with you in the center of all of them.

The center circle: Intimacy: The people you consider most important to you, who are your closest friends and family, fill the center circle, the smallest one. The circle is small because relatively few people meet the requirements to get into the “inner circle.” It is reserved for those who are special: your closest friends, your spouse or partner, and your family.

The second circle: Warm friendship: The circle just outside that one, the second circle, is for warm friends and family members whom you like, but perhaps do not know well enough to trust completely, or who have some characteristics that make being closer impossible. This can be true for people you like a lot, but who are far away, or who can’t be trusted to keep commitments or to respond when you need them.

Third circle: Friendly connections: This circle is for people you know and like, but don’t yet know well enough to consider them warm friends. These people may be friends of your friends or family members, or other people you like and enjoy spending time with, but with whom you have not yet made an individual connection. Some of these acquaintances may very well move on into your second circle after some time and experience, others may drift away.

Fourth circle: Circumstantial friends: These people may be neighbors, co-workers, other parents in your child’s pre-school, or people who are fun to talk to while you work out at the gym, but aren’t much closer in your personal life. These people are friendly and convenient for doing certain things together (for example, a co-worker with whom you have lunch) but if the circumstances change (you change jobs or move away), the friendships don’t last. Once in a while, a circumstantial friend becomes a personal friend, and moves into the third circle, or even closer.

Fifth circle: Acquaintances: This final circle is for people you’ve recently met and haven’t had a chance to screen for more intimate circles, or friends of friends, or other people you hardly know, but consider friendly. You may get to know some of these people better as time goes on.

Being Selective

Each of these circles calls for a different level of privacy. If you have carefully considered who to allow into the innermost circle, for example, it will contain the people with whom you are the most comfortable being intimate. These are the people with whom you share your personal thoughts, your secrets, your sexuality and your living space (just how close you get depends on your personal preferences, and on how considerate and caring they are).

With each successive circle, the level of intimacy and sharing of your private self diminishes. A new work colleague in the outermost circle, for example, will probably know only general information about you, and very little about your personal life.

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